Selling Beats

There is a lot of competition when it comes to making music but if you market yourself right you can create a new stream of revenue. How much revenue? If you’re just starting out, selling your instrumentals can bring in anywhere from $1.99 to $50. If you’re a well-known and credible producer, they can be sold from $300 to over $1,000. Think of it this way, if you can get 1 client to purchase a beat you can get 10 clients to purchase. If you can get 10 clients to purchase you can get 10 more clients and so on. It takes just one person to be interested in your sound which can lead to their audience liking your sound and your instrumentals taking off. In order to get to this point, consistency is key. Most producers are making several beats a day, without fail, with incremental growth in mind.

Selling beats online requires a licensing agreement between both parties. A licensing agreement is a legal agreement between the producer and client giving permission to use the beat. There are two types of beat licensing agreements that can be made.


Also known as “leasing.” A non-exclusive license grants permission to the client to use the beat, create a song, and distribute it online. However, the producer still retains copyright ownership. Non-exclusive licenses can have limitations on streams, sales or views and have an expiration date. Therefore, if the client has reached the maximum number of sales or streams the license will have to be renewed. Multiple clients can also purchase the same beat with a non-exclusive license. Therefore, exclusive beats might be the way to go if you want to be the only artist using the sound you buy.


Exclusive licenses allow the clients full user rights without any limitations. There is no expiration date. The producer can no longer sell or license the beat to other clients after an exclusive license is purchased. No other artist can use your beat without the threat of legal action.


  • Launch a website to sell beats. Creating your own website gives you the freedom of web appearance, user experience, and pricing. You should create a professional web presence where clients can buy beats, pay for services, and learn about you as an artist. Make sure the focal point of your website is the music player. You should feature your highest-quality beats on the main page, make it as simple as possible for clients to send you funds, allow visitors to make offers, negotiate prices, and offer different license options.

  • Promote your beats online. Not only should you create a web presence as an artist but you should create a social media presence. After you’ve successfully completed your website, share it on all social media platforms. Market beat packages, promotions, and limited-time offers to get the ball rolling. Your outreach shouldn’t consist of posting “New beat, check it out” repeatedly. Get creative, clients want to learn more about you, what you do, and how you do it. Share your process and post several screen grabs of the different software you use or of your gear for content marketing.

If web design isn’t in your budget, check out these online marketplaces that do all the work for you. Sell your beats online by creating a profile for free on all these platforms. Upgrade to premium memberships to access more features. Most if not all of these platforms do not take a percentage of your music sales!

  • Beat Stars - Arguably the most popular beat-selling platform connecting you with over 2 million potential clients. Sign up and you can sell up to 10 tracks for free. Upgrade your plan to $9.99 monthly for unlimited tracks or sign up for an annual plan for a one-time payment of $19.99. You get to keep 100% of your earnings through this platform.

  • Airbit - The second most well-known platform to start your career selling beats. Similarly to Beat Stars, you can sell up to 10 beats for free but Airbit offers a less expensive upgrade for unlimited tracks at only $7.99!

  • TrakTrain -This platform offers 15 tracks to sell when you get started with a free account! If you've sold your 15 tracks upgrade your plan for $8.09/monthly to sell up to 100. But if you're looking for an unlimited plan, this is the most expensive platform offering it for $17/monthly.

  • BeatClub - A newly-created platform by Timbaland that looks to have a lot of industry-first resources for producers. Request an invite by sharing your name, email address, and a link to your music. The subscription plan details include industry placement opportunities, members-only phone calls, discord and live stream channels, professional feedback, Beatclub creator software products, and so much more. J.cole, Justin Timberlake, and Mike WILL Made it are just some of the exclusive members of BeatClub.

Send beats to artists you aspire to work with. Sometimes, getting an established artist to use your beat for free might payoff in exposure by reaching new audiences. Or maybe you spot an upcoming on-the-rise artist; you could offer production and build a relationship with him/her. This approach isn’t guaranteed and we strongly believe that all artists should be paid for their work. But there are plenty of examples of producers that hit success through these tactics.

Selling beats is one of the few ways artists can make some extra cash using their musical talents. Other options to explore include songwriting, selling merchandise or NFTs. If you're looking for beats instead of selling, Prolific Sound Solutions can hook you up with a beat to make your next release a hit, contact us for more details! Don’t forget to subscribe to our mailing list to never miss a beat! We send out free artist resources, promotions, and deals.