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How to Monetize your Craft 2022: Gigs



In our current financial climate, it can’t hurt to make some extra cash. If you're a musician looking for ways to monetize your craft, keep reading. We’ve compiled tools and resources for four different sources of income artists can tap into for a few extra bucks including:

  1. Gigs

  2. Sync placements

  3. Teaching music lessons

  4. Selling beats


Find the average revenue of each source of income and helpful tools for how to get started and become successful. This week, we're mastering how to get hired for a gig. Download the PSS Gig Placements spreadsheet for a list of potential gigs in the Bay Area.



GIGS


A gig is a paid performance at a specific time and venue. Paid performances can range from an opening act for a concert, a live event, weddings, or private parties. A gig can pay an artist anywhere from $50 - $1000 depending on the event, venue, location, artist’s experience, and length of the performance. Know your worth and don’t settle for a fee that doesn’t resonate with you. Some helpful tips to keep in mind when looking for gigs:

SUPPLY IS GREATER THAN DEMAND

At any given time there are more musicians and bands than available gigs. Therefore, promoters, event holders, and venues are receiving a substantial amount of booking requests they need to filter out. Make sure you’re memorable as an artist while reaching out for bookings. This includes being kind, accommodating, personable, and credible. Having a personal relationship with promoters and venues– or knowing someone who is can be a huge advantage when it comes to bookings.


PLAY EVERY SHOW AS IF IT’S HIGH PAYING

If you’ve never played a gig before, your first show may not be paying out what you expect or not even pay you at all. You have to start somewhere. But just because you’re not getting paid the premium doesn’t mean you don’t give it your all. If you show up on time, ready to play, and deliver the performance of your life, the audience, promoter or event holder will notice. Leaving an impression is crucial as gigs lead to more gigs. You may create a new relationship with the promoter or event holder, be asked to play another show in the future, or get recommended for other venues. Someone in the audience may even ask for a private booking if they like your sound and more importantly, had a great time at your show.

NETWORK

Use your existing network to find bookings and opportunities for a show. Get involved in the community, attend local artist events, or create your own event to network. Ask everyone you know, everyone you used to know, ask your friends’ friends if they know someone looking for an artist to perform. Connect with musicians with a similar sound to yours and ask to be an opening act in their next live performance, or ask for a collaboration. You have nothing to lose when it comes to reaching out to someone. They may decline this time but they may also save your information for a future event or even share it with someone they think can help you.

LOOK LOCAL

The best place to start looking for gigs is in your own neighbourhood. Create a list of clubs, bars, cafes, fairs, festivals, any event venue that offers live music performances. (Or download the PSS Gigs Placements 2022 for a comprehensive lists of venues in the Bay Area). Start with Google and expand your search to Facebook and other social media platforms. Navigate to their website and find out if they have a promoter, event manager, booking or programming director. Usually, contact information will be easily accessible but if not, call the venue directly. If they don’t have designated personnel for live events, ask to speak with the manager or owner and pitch your sound. It’s definitely better to introduce yourself in person or over the phone than to send an email. People are more likely to remember a phone call than an email interaction and if they like you, you have a better chance of being hired.

HOW TO GET STARTED

  • GigSalad An online marketplace that connects artists and other entertainers with gigs in the United States and Canada. Event planners can browse profiles, read reviews, compare quotes, and even contact artists for more details. You can register as an artist for GigSalad for free. However, there is a 5% transaction fee for every gig that is booked through this platform. You can also pay for a premium account that will boost your profile to appear higher on searches. Check out GigSalad to get started.

  • The Bash Previously called Gigmaster. This platform is similar to GigSalad, event planners search for what they’re looking for and request a quote from artists for a gig. The only catch is that The Bash does not offer a free tier option. But they are having a midsummer sale, memberships start at $59/year for the Basic plan or $109/year for the Pro plan! Visit The Bash for more details.


  • Gigmor This is a live events platform where not only artists create profiles but venues and event planners create gig posts. Prospective promoters can browse the Artists page to find available musicians or they can create a post outlining the opportunity for artists to apply to and be considered. Gigmor is free to use, to create a profile, browse and search for gigs but in order to apply for an opportunity you must have a membership. Memberships start at $9.99/month or $99/year. There’s also no harm in finding potential gigs and working outside of the platform to apply in order to avoid paying for a membership. Browse available gigs at Gigmor today!

  • Pirate.com Check out this website to apply for gigs internationally. Each month, they release new artist opportunities ranging from club shows to festival slots. If you’re looking to travel, sign up to their newsletter to get monthly updates on the newest gigs. Many gigs are first come first serve so make sure you’re one of the first to apply. Find this months gigs at Pirate.com.


Next week we're mixing in all you need to know about Sync Placements! Don't forget to subscribe to our emailing list to never miss a beat on all our artist resources.


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